Growth smell there
Open your eyes wider, because "this" is already happening. Behind high walls of modern technological achievements we see the sea of various web applications, because of which it becomes more difficult to find new models of doing business. But at the same time, if you look at the history of the development of technology and transport systems, it becomes evident the emergence of several new fast-growing markets.
"The future is here. It's just that it's not spread evenly enough, "- William Gibson.
In October 2008, "magic grain" was planted in the soil of technology. Over time, this seed grew into a giant "beanstalk", comparable in strength to the Internet, the railway and the Interregional highway system.
But that's not all. Eight years later, when the beanstalk grew and took deep roots, it became even more powerful and stronger, more resistant to hacking threats. He not only grew up, but also put many branches in different directions.
Think of this "bean stalk" as an open source - no one owns it and no herbicide can control its growth. A breakthrough innovation is born.
The discovery of new fast-growing markets
The best developers and entrepreneurs, early investors and venture capitalists could see inefficiency in the interaction of commercial ecosystems and technology. But it was even more difficult to determine the vacancy in existing business models and capture the market share of web applications. Why? Modern databases usually do not have a single standard for exchange among themselves. Without a universal data exchange format, communication standards are established by the dominant platforms. Similar to banks, platforms such as Facebook (or LinkedIn, or eBay, or Uber) dominate the entire eco-system. As a result, the centralization of data and the restriction of developers' access to them hamper development.
For many large corporations, the development of these new business models is an ongoing process, as they are forced to protect and maintain existing business models. Remember Amazon, which in a stubborn struggle won its market share. Add to this a huge number of decision-makers - how many chefs in one kitchen - and you will understand the extent of this problem.
Finally, we must come to the understanding that finding new models of doing business to increase income requires us to look at things from a different angle. Instead of launching a new product or service or investing in mergers and acquisitions, a strategic approach involves working in a multifaceted team environment. In this safe environment, the developers and founders of companies are free in their creative process, based on customer requests and market requirements.
Therefore, we believe that it would be interesting for you to look at the history of systems development in order to recall the visionaries who paved the way for what we have today.
History of systems
Let us briefly review the history of transport systems in the example of the United States. American railways are almost the same age as the American state. At the beginning of the XIX century, this industry was controlled and belonged to just a few families, who squeezed out of it a huge amount of money.
Businessmen such as John Pierpont Morgan and Leland Stanford were early pioneers who played a key role in building a national rail network from the Atlantic to the Pacific coast. With the development of rail networks, business has also developed. More and more people became rich and influential, coming up with new approaches, generating new ideas and creating new business models.
Similar to the railroad tycoons that influenced the development of the American economy, a comparison with modern "database brokers" that control the access and production of information suggests itself.